Helping founders transform fragmented marketing into clear, connected growth engines.
The 3C System™
I'm a Fractional Chief Marketing Officer and the creator of the 3C Storytelling™ System.
Over two decades, I've helped startups, scale-ups, and global brands turn their marketing into unified systems that scale profitably.
I've led campaigns for GoHenry, Rock Choir, Freed By Real Estate, Titan Real Estate, Smith Pauley, and more — helping founders align vision, story, and revenue.
I combine strategy, leadership, and storytelling to build brands that perform and teams that execute.
Insights on marketing strategy, leadership, and storytelling
Clarity & Conviction — Weekly marketing insights
The 3 I'd Monster & The 3C Storytelling System™
In-depth articles on strategy & storytelling
Why Storytelling Matters More Than Ever
Read on SubstackBrands and projects I've helped grow
From fintech to real estate and lifestyle brands, I've built marketing systems that unify storytelling, strategy, and scale — driving measurable ROI and trusted growth.
Strategic marketing guidance to help you build systems that drive real growth.
Breakthrough marketing doesn't come from viral moments or new tactics. It comes from alignment. When every channel tells the same story with clarity, connection, and conviction, breakthroughs emerge through recognition, not persuasion.
Marketing tactics fail when they lack a storytelling system to give them purpose. Discover how the 3C Storytelling System transforms isolated tactics into integrated momentum.
When every channel hits its numbers but the mission dies, you have marketing fragmentation. Learn why aligned metrics matter more than perfect ones.
Discover the strategic framework that helps founders move from fragmented marketing to a cohesive growth engine that drives real results.
Understanding the difference between strategic leadership and execution can save you thousands and accelerate your growth.
Want to explore how storytelling and strategy can unlock your growth?
I'd love to hear from you.