AI is accelerating everything — except decision-making. I help founders, CMOs, and leadership teams align strategy, storytelling, and systems so growth stays coherent under pressure.
Most organisations don't struggle because they lack tools.
They struggle because decisions are unclear, trade-offs are avoided, and systems are misaligned.
AI doesn't fix that.
It exposes it.
My work helps leaders slow the noise down enough to decide well, then build systems, including AI, that amplify clarity instead of chaos.
I partner with leaders who recognise that AI strategy, go-to-market clarity, and organisational alignment are inseparable challenges.
If you're looking for a strategic advisor who understands both AI implementation and brand storytelling, we should talk.
Most challenges labelled as AI adoption, marketing performance, or execution problems are actually decision and alignment problems in disguise.
Clarity — the strategic foundation — comes first.
Storytelling aligns teams, customers, and stakeholders to that clarity.
Systems — including AI and automation — make it repeatable and scalable.
This framework underpins everything I do: fractional CMO engagements, AI strategy consulting, go-to-market advisory, and leadership alignment work.
The 3C System™
Over the past two decades, I've worked with founders and leadership teams at companies including GoHenry, Rock Choir, America's Next Top Model, and Disney.
My experience spans early-stage startups through global brands, contributing to growth initiatives that have supported more than half a billion dollars in client revenue.
The common thread has never been scale for its own sake. It's been helping leaders replace fragmented effort with clarity that holds as complexity increases.
The Systems I've Built
A strategic framework for turning clarity into alignment and conviction. Used to help leaders articulate direction, unify teams, and communicate decisions that actually stick.
Co-founder. Focused on AI strategy and organisational systems that support leadership, not just automation. Integrating AI where it strengthens decision-making, not where it adds noise.
These are not separate tracks. They are different expressions of the same underlying work.
I write about strategy, storytelling, AI, and systems — and how they shape the decisions leaders make. The focus is not trends or tactics, but orientation. What to ignore. What to decide. What to build so growth remains coherent.
Breakthrough marketing doesn't come from viral moments or new tactics. It comes from alignment. When every channel tells the same story with clarity, connection, and conviction, breakthroughs emerge through recognition, not persuasion.
Marketing tactics fail when they lack a storytelling system to give them purpose. Discover how the 3C Storytelling System transforms isolated tactics into integrated momentum.
When every channel hits its numbers but the mission dies, you have marketing fragmentation. Learn why aligned metrics matter more than perfect ones.
Discover the strategic framework that helps founders move from fragmented marketing to a cohesive growth engine that drives real results.
Understanding the difference between strategic leadership and execution can save you thousands and accelerate your growth.
If you're feeling pressure to move faster but sense the real risk is misalignment, we should talk.
You don't need more tools.
You need clearer decisions, and systems that respect them.
Tell me a bit about your situation. I'll read every message and get back to you personally.